Too many choices!March 21, 2022
As you know, I am a “fixer.” Like most of us, I wish I could fix the multiple challenges facing our country and our world. Unfortunately, I cannot personally fix the biggest challenges.
In my most recent national Business Journal column, however, I do suggest a specific strategy businesses can use to increase revenues and decrease customer stress: Offer fewer choices!
Although some research indicates that more choices (and more shelf space) can increase sales in certain circumstances, both physical and online businesses should evaluate whether fewer choices would be right for them. To learn why I am urging companies to consider this, please click here to read my column. (2 to 3-minute read)