Retail: Walmart takes my adviceMarch 11, 2011
If you read my January post “Size DOES matter: The Pop-up Principle,” you know I’ve been saying that smaller stores that offer a narrower selection may prove more profitable for retailers because smaller stores accomplish two important things: Done effectively, they both reduce retailers’ costs AND provide a faster, less stressful shopping experience for customers.
Now, Walmart appears to be taking my advice. See article in the Huffington Post today.
In the case of Walmart, smaller stores will not only offer the advantages I’ve listed above but will also make Walmart’s merchandise and low-prices accessible to new customers who currently don’t want to or can’t travel to their super-sized stores.