Trends 2011- #2

March 6, 2011

I promised to provide a series of posts regarding my predictions for 10-year trends. is the first:  Over the next 10 years, at least one appliance maker will figure out how to produce reliable, long-lasting appliances at a moderate cost.   (I am thinking particularly about ovens and refrigerators.)  These appliances will sell like the proverbial hot cakes.

Their success will be driven by three things:

  1. Consumer demand for appliances that work and require few repairs
  2. Improved production technology that will produce such appliances more cheaply than is now possible
  3. Viral “advertising” via the internet as consumers discover that such appliances exist

I hope this is not wishful thinking…….