A retail story fit to print….
January 16, 2011Well… after I wrote last night about my frustration with news media reporting only part of a story, my local paper, The Oregonian, ran a wonderful story today by Laura Gunderson describing the success of a local retailer, Kitchen Kaboodle.
According to the story, someone (unnamed in the story) in the company had the idea of being open only on days that are traditionally profitable. Changing the days open plus lowering prices, according to the story, has allowed Kitchen Kaboodle to return to profitability.
The story about Kitchen Kaboodle is one of those unusual circumstances in which the entire story can be told–well, in which the company actually wants to share both the revenue and profit side of the story. Their problems are widely known locally, so it’s helpful for them to share all.
Besides, everyone likes a good turnaround story.